SEO Services Company in India
Give Scoring to Your Website via Search Engine Optimization (SEO) Process
Search Engine Optimization (SEO) is the method that is used to increase the visibility of website over search engines like Google, Yahoo and Bing. It is done by expert optimizers by distinct techniques.
Techniques used under SEO
On-Page work activities
Meta tags/Title tag changes, Keyword research/Analysis, Competitor Analysis, Header tag changes, Alt tag changes, Interlinking wherever required, Keyword density in site content, HTML Site Map, XML site map and Submission in webmaster tool etc.
Off- Page work activities
Link building is incredibly important in search rankings. But Google’s Penguin update finally made it clear that only “white hat” or natural link building will lead to ranking and traffic increases.
The social bookmarking is another process through, which the promotion is done. There are a number of bookmarking websites, on which the links are posted. With the help of these bookmarking sites, your website gets the attention of the people. Moreover, it also helps in search engine optimization, as the links posted on them are helpful in increasing the visibility of the website over search engines.
Infographics submission is also a prominent part of SEO process. The information about the company, products or services is posted by the means of graphics under this process.
Content posting is one of the major ways to increase the visibility of a website. On-site and off-site content are posted under this process. On-site content refers to the type, which is posted on the website, such as webpage or landing page content, product descriptions and website blogs. On the other hand, external blogs, articles and press released etc. can be marked as off-site content. These are the types of content, which are posted on external websites.
How search engines work
It is necessary to understand the way the search engines work in order to understand SEO. The search engines comprise of a set of algorithms. These algorithms give you scores according to different bases. One algorithm provides you score according to the quality of your website; the other one gives score how many links your website have; another one renders score according to the content quality on your website; and so on. According to these scorings, you website get the visibility over search engines. SEO experts work on enhancing these scores, which further increase the visibility of your website.