Content Writing Services
On-Site and Off-Site Content Writing: Cutting Edge Procedure for Enhancing Your Website Ranking
There is phrase that is highly prevalent in the industry, i.e., “content is king”. It is said because the traffic on a website and a large part of SEO procedure are highly dependent upon the written content. There are two types of content, which are written under SEO procedure – on-site and off-site. The on-site content is a type of content, which is posted on the website. On the other hand, the content, which is posted on the external websites for the promotional purposes, is referred as off-site content.
Under the on-site content, we can include webpage content, product descriptions and website blogs. Webpage content, also known as landing page content, is the written material, which is posted on the webpage of a site in order to tell the people about your company, services and more. “Home”, “About Us” etc. are some of the examples of the webpages, for which content is written. Besides, the pages on the categories of the products are also included under the webpage content. The product description refers to the details of every product individually. It helps the people in better understanding of a product. Website blogs are the official blogs of a website, on which individuals regularly get the updates about company, industry, products and a lot more.
Articles, external blogs and press releases are marked as off-site content. The articles are posted on several websites with link of your website in the body or author bio. Like website blogs, many blogs are posted on the external websites, which are referred as external blogs. Press releases are the new items, in which the recent news about your company, launch of new product and so on, are published on distinct sites, which accept press releases.
All this type of content is written by the expert content writers.